Discover the Stunning Metallic Illusory Shade: Asian Paints' 2023 Colour of the Year

THE ASIAN PAINTS COLOUR OF THE YEAR 2023

For 2023, the Colour of the Year is Silver Escapade, which symbolises a fluid interaction between time and space—both virtual and physical, through the past, present and future. The chromatic illusory shade echoes the mind of a traveller—one who’s moving through virtual and physical worlds. It heralds a coexistence between magical stories from our childhood, a brighter optimistic present, and a future that will be consciously created by us. While the past few years forced us into a stillness, it’s important to notice how we’ve gotten through it by unknowingly looking at silver linings. As the world is successfully finding its feet again, we are marching on to the beat of boundless possibilities.

20 YEARS OF COLOUR FORECASTING

This year, Asian Paints celebrates 20 years of conducting its own colour trend forecasting in India with ColourNext—a one-of-a-kind team and initiative in the country. After dominating the paint industry for decades, in 2003 Asian Paints had the advantage of having a unique window into consumer preferences with key insights in how their environments affected their colour choices. With this unique opportunity, the company created a platform to analyse and represent colour choices and intelligence from an Indian homeowner’s perspective. The initiative focusses on identifying the zeitgeist of the times, which is represented visually using tools of research and colour psychology. Eventually, a foray into forecasting materials a few years ago was a natural extension of being a part of the landscape of home décor in India.