Nilaya By Asian Paints’ New Wallpaper Line Is By Tilla

Beautiful Homes: Tell us a little bit about yourself. What are your biggest influences as a designer?

Aratrik Dev Varman: I graduated in Textile Design from the National Institute of Design (NID) in 2003, and then studied Fashion for two years at the l’École Nationale Supérieure des Arts Décoratifs in Paris. In 2010, I set up my own label, Tilla, in Ahmedabad. The largest influence on my work has been Indian textiles, handloom, and the handicraft sector. I also love working with botanical themes.

BH: What is your design philosophy?

ADV: As a brand, Tilla stands for fine craftsmanship and taking the time to do things well. That core philosophy guides all our projects, whether it is fashion, home textiles, wallpapers, or stationary. We have a bespoke Indian line, where we do a lot of recycling because we are a zero-waste brand. We also work on recycling our scrap fabric from our tailoring workshop, which we conduct through Gandhinagar-based NGO, Soach. I believe it’s important to create an awareness of conscious consumerism at every stage of the process—from how things are being executed to whom it is impacting—and not just be led by sales and marketing.

BH: Can you tell us a little bit more about the collection you are doing for Nilaya by Asian Paints?

ADV: The story really starts at the Wild Garden Café in Chennai, which is like this tropical jungle in the heart of the city. When my colleague, Jisha Unnikrishnan, and I visited the café, it inspired a series of illustrations, which we showed my friend Kiran, who owns the space. She loved the drawings and asked us to design a monochrome wallpaper for the café. Last year, Asian Paints approached us to develop the Wild Garden theme for their Nilaya range of wallpapers. I thought it was very generous of them to approach a small studio like us because they usually work with much bigger brands. We have now expanded the line to 10 designs, which will be available exclusively through Asian Paints. This collection, called The Painted Forest, will launch on September 15.

BH: How did you go about developing the wallpaper collection for Asian Paints?

ADV: We picked elements from the original panorama to expand the collection. Jisha’s inspiration is rooted in a south-Indian garden, and has aspects of reality woven with fantasy. There are elements of the Indian monsoon, and indigenous flora and fauna. She also drew inspiration from the dreamscapes of Henri Rousseau, Indian popular art, wood block printing, and the traditional French Toile de Jouy textiles. Asian Paints gave us complete creative freedom when it came to the designs and developing The Painted Forest collection.

BH: How does the collection reflect your personal design philosophy?

ADV: I believe time is an important element when it comes to design. How will something wear, how will it last, and how will it evolve over time? Nature, for example, is timeless. You will never get tired of looking at a garden and this is something that has held true throughout history.

The Painted Forest collection is like a bridge to the outdoors, blending everyday life into nature’s eternal beauty.