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From Bidriware to bamboo weaving, these brands are reviving traditional craftsmanship and reimagining it into contemporary furniture
From residential projects to boutique hotels, it’s the handcrafted furniture and accents steeped in traditional Indian crafts that leave a lasting impression. These pieces tell stories of heritage and skill—passed down through generations—that define the country’s design identity.
The movement towards sustainability and individuality has made these crafts find their way back into the spotlight. Art forms like Bidriware, intricate wood carving, inlay work, and bamboo weaving, once limited to artefacts, are now being reimagined into furniture. These handcrafted pieces reflect appreciation for artisanship and cultural stories embedded in each creation.
This article explores traditional Indian crafts shaping today’s interiors, spotlighting brands that bridge heritage with contemporary aesthetics. Through conversations with these brands, we uncover how they collaborate with artisans, honour cultural practices, and bring these age-old techniques into the modern living space—ensuring that tradition continues to thrive in a changing world.
Bidriware, a centuries-old metalwork technique originating in Bidar, Karnataka, is revered for its intricate silver inlay on a dark, oxidised zinc alloy base. Traditionally used in decorative items like vases and hookah bases, this craft combines Persian and Indian aesthetics, creating intricate geometric, and nature-inspired designs that gleam against the deep black background. With its craftsmanship and visual allure, Bidriware has now found its way into modern home decor.
Based in Bengaluru, the KAASH Foundation, founded by Sridhar Poddar, fosters collaborations between traditional artisans and contemporary designers, architects, and artists. Traditionally reserved for ornamental items, KAASH has elevated Bidri through lighting sculptures, one of which has been acquired by the Victoria & Albert Museum’s Contemporary Collection. “Craft is design, and design is craft. There’s no difference between the two; they both reflect creativity and skill. We act as a catalyst, facilitating collaboration and helping artisans understand the nuances of designing for modern applications,” explains Sridhar.
Mumbai-based gallery æquō, founded by Tarini Jindal Handa, incorporates Bidriware in ‘Pila’ screens crafted by master artisan Mohammed Abdul Rauf. It showcases an illustration designed by French illustrator Boris Brucher, inspired from the landscapes of Karnataka. Speaking on their approach, Tarini highlights the importance of sustainability, stating, "We integrate traditional crafts with eco-friendly practices, from using found materials to recycling gallery waste, embodying our commitment to sustainable luxury."
Rohit Naag of Hyderabad’s Nolwa Studio crafts pieces over five feet tall that reimagine Bidri’s traditional motifs in contemporary forms. Naag, who collaborates closely with artisans, emphasises that "Modern design has an ever-evolving language, to which I believe that crafts can add a rich dimension; a human touch, a sense of warmth and soulfulness." His vision is to integrate Indian craftsmanship into luxury furniture, creating functional art that preserves cultural heritage. Saif Faisal of Saif Faisal Design Workshop reinterprets Bidriware through pieces like the Mirage Centre Table. Faisal’s work aims to educate craftsmen and create awareness about Bidriware. He says, “There has been a renewed interest in crafts across the world, which shows that traditional techniques can counter the unsustainable capitalist, soulless mass-produced and disposable products.”
Inlay work, a centuries-old craft believed to have entered India with Persian artisans during the Mughal era, involves embedding delicate materials like wood, stone or shells into the surface of a larger base, traditionally marble, wood, or metal. This technique, once favoured for its intricate floral and geometric patterns on palace floors and furniture, has now evolved. Brands are adapting inlay work to suit today’s homes.
Within, a New Delhi-based design firm founded by Sonal and Bobbi Tuli, has reimagined inlay work with their “Sanctum” collection. This collection symbolises inner dualities, juxtaposing stones like Malachite, Yellow Tiger Eye, Moonlight, and Lapis Lazuli with black marble. Each stone is cut and set in a mosaic to form geometric patterns. Describing their design process, the founders share, “Experimenting with new forms and concepts pushes artisans rooted in traditional motifs to adapt their skills to fresh, contemporary designs.”
In Bengaluru, Phantom Hands, founded by Aparna Rao and Deepak Srinath, collaborated with the Amsterdam-based design duo x+l to create their x+l 10 Wall Cabinet. This multifunctional cabinet, which can serve as a bar, writing desk, or storage unit, features a three-dimensional wood inlay pattern on its front. The piece emerged from Phantom Hands’ partnership with Mysore’s inlay artisans during the pandemic, and the design is inspired by Le Corbusier’s linear architectural forms. “The cabinet’s design reflects a convergence of traditional craft with functional modern aesthetics,” say the founders.
Another innovative example comes from The Vernacular Modern, a Bengaluru-based studio led by Abhirup Dutta and Deeptashree Saha. Their wood inlay collection, crafted from over 51 species of fallen trees in Southern India, highlights endangered flora and fauna through intricate imagery. Each inlay piece, a miniature art form in itself, is hand-cut and meticulously placed, focusing on how the inlay process itself affects the material offering a modern narrative while preserving artisanal wisdom.
Intricate wood carving dates back centuries and showcases the incredible skill of artisans who transform wood into highly detailed, sculptural works of art. Historically, this craft has been an integral part of Indian architecture, religious artefacts, and traditional decor, with regional techniques varying in style and intricacy.
Mana Collective, founded by Aditi Kedia and Harshitaa Agrawal, merges the heritage of South Asian craftsmanship with modern sensibilities. Their Dhyan Collection pays homage to the woodcraft of the Kathmandu Valley, where artisans use traditional jaali techniques. Each piece features woods like teak and sheesham, emphasising both beauty and durability. As Harshitaa explains, “The goal is to modernise traditional motifs, moving from ornamental styles to more minimalist interpretations.”
New Delhi-based Within celebrates the craftsmanship of Kashmiri walnut wood in their Rozan-e-Kashmir chair. Inspired by the landscapes and culture of Kashmir, the chair’s octagonal frame reflects elements of Kashmiri architecture, while detailed carvings capture the essence of Dal Lake’s floating market. The piece combines wood carving with hand embroidery to create a “window to Kashmir.” Studio Smitamoksh, a design collective led by Smita and Moksh in Sanand, Ahmedabad, focuses on sustainable wood carving. Their Gajendra Art uses teak wood treated through water and solar seasoning to retain elasticity and resistance to pests. It is constructed from carved segments, creating layered compositions that reflect the brand’s interest in heritage and nature-oriented design.
This and That, founded by Ariane Thakore Ginwala, brings a unique approach to intricate wood carving in their Bastar Collection, which incorporates 100-year-old carved wooden panels from Chhattisgarh. These panels are reconfigured with brass detailing and structured as limited-edition pieces that bring regional woodwork into modern settings.
Among India’s oldest artisanal traditions, bamboo and cane found predominantly in the cultural traditions of Assam, Nagaland, and Kerala, utilises locally abundant materials like bamboo, known for its fast growth and eco-friendliness, and cane, prized for its flexibility and strength. Artisans employ techniques like weaving, splitting, bending, and carving, honed over generations to produce baskets, mats, and simple furniture. However, their organic beauty has made them symbolic of India’s cultural heritage and speaks to the sustainability needs of modern homes.
Cane Concept, led by Creative Director Aku Zeliang, is a Nagaland-based family-run brand that has spotlighted Northeast Indian crafts since the early 1990s. Noticing the gap in designs centred around cane and bamboo, Aku saw an opportunity to make a difference. Their creations include furniture, lighting, and even artworks in bamboo and cane. Aku says, “Our work harnesses the natural dexterity of local artisans and merges it with rich Eastern traditions.” Their products have become popular in the hospitality sector, where sustainable materials are increasingly in demand.
The furniture from Bamboopecker, based in Bengaluru and co-founded by Parameshwaran Iyer and Suman Roddam, reflects a blend of Scandinavian and Japanese design influences. They include slender bamboo and rattan structures with metal-free handmade joinery. “Bamboo furniture appeals to eco-conscious consumers due to its sustainability and versatility,” say the founders’. The brand’s minimalist designs, marked by sleek lines and earthy tones, fit right into modern interiors.
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DEC 2023
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17 Oct 23, 03.00PM - 04.00PM