The easy way to own a holiday home in your dream location

How Does it Work?

YOURS divides each property into eight shares, granting each owner up to 45 days of usage per year with ownership being managed through a Special Purpose Vehicle (SPV, a separate legal entity formed to hold the property and manage the development process), ensuring legal and financial transparency. “Stays are allocated on a rotating basis and scheduling is handled by a proprietary app for equitable time allocation, with special consideration over peak seasons to ensure everyone gets a fair chance,” says Shravan.

Investment Details (Cost, Maintenance, and Transparency)

YOURS properties’ cost per share starts at around one and a half crore. Maintenance, utilities, and recurring expenses are divided among co-owners with professional teams handling upkeep.

At BRIKitt, investments start at ten lakhs per fraction, including furnishing and taxes. An annual maintenance charge (AMC) paid by the co-owners includes standard household expenses, concierge services and more. Financial transparency for both companies is ensured by a clear cost breakdown and pre-agreed procedures.

Property Selection and Design Philosophy

YOURS targets scenic properties in high-demand locations, including Goa and Alibaug. “These locations are chosen for their natural beauty, cultural significance, appreciation value and appeal to luxury travellers. Properties often come with modern amenities, private pools, gardens, and stunning views, adding to the exclusivity and appeal of the homes,” says Shravan. While co-owners cannot customise interiors, YOURS collaborates with designers to create cohesive, high-end spaces.

Likewise, BRIKitt aims at properties in emerging destinations with strong rental potential and long-term growth prospects. “We focus on selecting properties built by reputable builders. Destinations that have a growing infrastructure and are in demand among travellers are also evaluated,” says Swati. Their in-house design team focuses on crafting vacation homes that balance comfort and usability.

Legal Safeguards

Both YOURS and BRIKitt ensure co-ownership is legally secure. These properties are managed through SPVs, providing clarity on ownership rights and obligations. Agreements outline all aspects, from usage schedules to exit strategies, ensuring transparency and reducing potential conflicts. YOURS provides regular updates and newsletters to keep co-owners informed and engaged with property developments and community events.

Target Audience and Trends in Co-Ownership

YOURS distinguishes itself by its emphasis on exclusivity and luxury. Their curated portfolio and management services cater to high-net-worth individuals seeking hassle-free second homes. BRIKitt is more focused on affordability and approachability. Their tech-driven platform and lower entry costs make luxury properties attainable for a broader audience, including young professionals and middle-income families.

Lifestyle and Community Building

Co-ownership develops a community among like-minded individuals. These properties are used as venues for family reunions with the concierge services ensuring that these occasions are seamless and memorable. “A co-owner recently celebrated a milestone anniversary with an intimate group, enjoying exquisite cuisine and a charming ambience. Also, our corporate buyers often send their senior management and their families as part of wellbeing and performance rewards,” recounts Shravan. BRIKitt’s personalised dashboard allows co-owners to connect and collaborate, creating a social platform within the ownership framework. “Our model fosters shared experiences and lifelong connections,” Swati notes.