Asian Paints ColourNext 2025 is a call to ‘Feel More’

A desire to escape this human condition has ignited a need for deeper, richer experiences, and to seek out the spontaneous and unpredictable. The finding represents the call to surrender to raw, unfiltered emotions and acknowledge those big feelings—the good and the not so good. In a digital-first world, ‘Feel More’ signifies a spark that charges your emotions and makes you feel alive. This movement has also reinvigorated the design world, nudging it towards a more sensorial, tactile expression. Designs that trigger emotions, disrupt monotony and evoke a sense of vitality sets the tone for the coming year. This manifests in spaces that deepen human connections and vibrant experiences that invigorate the senses.

Emotion Through Colour, Texture and Materiality

Expressing this finding in colour and materiality is articulating the intangible. This burst of emotion is all about colours that create a sense of rhythm and fluidity. Each hue moves seamlessly into the next. The ‘Feel More’ palette is about layered spaces with soft colours that induce calmness and resonate at an emotional level.

Materially, ‘Feel More’ makes a case for a sensorial and tactile experience communicated through materials. Some examples include the warmth of bouclé fabrics, the sharpness of laser-cut jacquards or the softness of faux fur. In hard surfaces, it expresses this tactility with the rough gravel, white sand and textured tiles, or shimmering metal and opalescent surfaces.

The Finding Expressed in Design

This space plays with scale, texture, and whimsy. A billowing fabric chandelier, stretching wide over the table beneath it, evokes the lightness of a floating balloon. Striped walls seamlessly blend hues, creating a layered, dreamlike effect. The wallpaper ‘Argali’ from the collection Nilaya Ladakh Diary introduces a surreal narrative, while the bench in Royale Play’s ‘Ironic’ texture adds an unexpected tactile dimension. A celebration of heightened perception, this space invites you to experience design beyond the visual—to touch, to feel, to immerse.