This Asian Paints ColourNext story is about ‘India Everywhere’

India is at a pivotal moment in its design story. It has shaken off the tag of ‘exotic’ and confidently remade itself. This incarnation speaks a global design language and is a modern and dynamic force. The ColourNext ‘India Everywhere’ finding for the year focuses on this transformed design outlook. There has been a shift in the way the world views Indian design, its intellectual prowess and cultural heritage. More importantly, Indians view themselves differently, walking the line between ancient culture and modern nation with ease. Craft and traditional motifs, patterns and materials are reimagined in contemporary, innovative ways. India is gaining prominent ground in the luxury segment, and this is coming to the forefront in the design and creative output coming out of here. It has also spotlight the country’s rich narrative globally.

Key to this newfound confidence is better production and advanced technology. A rich storehouse of craft meets precision, quality and efficiency, ensuring Indian creations meet, and set, global standards.

A Contemporary Indian Renaissance

At the Venice Biennale, the India pavilion showcased works by contemporary artists Atul Dodiya and Gauri Gill. Their pieces reflected a globally relevant, mature Indian voice. In the film world, the larger-than-life story of RRR by SS Rajamouli resonated with an international audience. This trend is also visible in food culture; Chef Gaggan Anand’s reimagination of Indian cuisine won him a Michelin star. Conversely, India is also a source of inspiration. A Copenhagen restaurant by Safi Enayat, Dhaba Kitchen, is an ode to the unpretentious yet iconic dhaba within the Nordic food landscape. In 2024, Anita Dongre showcased her sustainable bridal wear collection at New York Fashion Week. While in architecture, Paris-based Fondation Cartier pour l’Art Contemporain celebrated Bijoy Jain’s Studio Mumbai work with an exhibition titled ‘Breath of an Architect’.