Asian Paints launches a range of rugs and dhurries

A Mindful Collaboration

As a company deeply rooted in Indian handicrafts, Jaipur Rugs takes pride in its mission to benefit everyone in the process of making and selling its rugs. Founded in 1978, it transformed the carpet industry by creating an entirely new business model of working directly with artisans and empowering them and their local communities with a sustainable form of livelihood. This commitment to a thoughtful business model, and move to sustainability, led Asian Paints to collaborate with the brand.

A Rug For Every Trend

For its forecast this year, ColourNext (the trend forecast team at Asian Paints) has forecasted four trends that are a culmination of behavioural patterns. They address socio-cultural topics ranging from mental health, digital currency and work choices to breaking gender barriers in fashion and décor. And, for the first time, there’s a rug for each of these trends and the Colour of the Year.

For Transcendent Pink…

A hand-woven rug called ‘Bijoue’ showcases the Colour of the Year with bright vibrant tones of purple. This lively hue cascades across the single-toned carpet with a subtle ombre variation.

For Hope You’re Well…

This hand-tufted carpet called ‘Zipper’ encompasses the shades of this trend that highlight the collective awareness of mental health in our society. The honey threads against the ashy yarns in this rug beautifully echo each shade in this trend’s perfectly-imperfect colour palette.

For Artify…

Using a rich blend of wool and viscose, the ‘Nebula’ handwoven rug showcases a sea of inky blues and misty greens within its weaves.  The curves in its pattern create the illusion of movement, highlighting this trend’s exploration of pushing the boundaries of creativity.

For Solo Commerce…

‘Risham’, a bright mustard-toned rug made from viscose, pays homage to the vibrant shades of a sunflower. With its modern colour and happy hue that celebrates this trend’s spirit of self motivation and disruptive flexibility, this rug stands out as an eye-catching accent piece.

For We/Us…

The palette in this trend was inspired by the art of Frida Kahlo, and the landscape and sceneries in Mexico. Its colours are meant to spark a sense of adventure with bold shades that echo a sense of liberated confidence. The wild geometric patterns and patch work in bright red and dark taupe in the ‘Frida’ rug are meant to immediately draw attention in any room. The carpet is hand-tufted in a rich blend of wool and viscose.